A clear and focused strategy is the key to the success of any radio station – that’s why we offer a wide range of products, tailored to your specific needs. All are available through a dashboard-style interface which can be accessed via web browser on any device.
Strategic Surveys & Perceptual Studies
Strategic surveys (also know as non-music surveys or format finders) are market-based surveys designed to connect opportunities with the relevant brands and stations.
myradiotest constructs these surveys specifically for each client and market. We use a market representative sample in order to provide you with accurate listener tracking that reflects marketing listening and balanced strategic information.
We provide these surveys in various formats and languages, to any size of client.
Our strategic surveys can be linked to our expert team at BPR Consultancy for further analysis and to assist you in developing alternative or complementary formats to achieve success.
Music Map are custom-built surveys which focus predominantly on music interest and opportunity across the total market. Music Map gives users the ability to listen to a wide range of music choices, allowing you to optimise the appeal of each segment and understand the fit and compatibility in building composite music formats.
We use a market representative sample for our Music Maps, ensuring that we provide you with a balance perspective, and the widest range of opinion, not linked directly to a current format.
Multi-language support and format optimisation that utilises source data bridges the gap between difference music segments to create unique music formats.
Weekly Music Surveys
Our Weekly Music Surveys are a key too for tactical programming, and are designed to measure the life cycle of songs in the station’s format. Our weekly music surveys will keep your station up-to-date with the latest music trends, allowing detailed tracking of the song lifecycle, from unfamiliar, to peak, and finally decline.
Our Weekly Music Surveys allow up to forty songs and are conducted on a weekly or bi-weekly basis.
Part of our Weekly Music Surveys include screening participants to ensure that you’re getting an accurate representation of your station’s target audience – including age, gender, music interest and even station listening habits.
The results from our Weekly Music Surveys are available in a number of formats, from single week to full history, and can be imported into music scheduling software.
Our Weekly Music Surveys are available as branded or non-branded in a number of languages.
Catalogue Music Tests
Our Catalogue Music Test provides a complete review of your active music library, making it perfect for stations looking for a new format or a total catalogue refresh. These tests are capable of assessing 1000+ songs, structured in a way to reduce participant fatigue.
Over two or three sessions, a Catalogue Music Test can provide you with a review of your whole catalogue. Like many of our services, our Catalogue Music Tests are tailored to whatever suits your station best – right down to the option to use external or internally recruited sample panels. The results of our Catalogue Music Tests can be exported into most music scheduling software, making the process that much more efficient for you.
Link the results of your Catalogue Music Tests to our experts at BPR Consultancy in order to get the most out of your results.
Crowd Air Check
Crowd Air Check is an online survey tool designed to gauge listener’s reactions and responses to personalities, content and marketing. In other words, our Crowd Air Check gives you unique insights into what your audience actually likes – helping you build sustainable, long-term relationships with your listeners.
Our Crowd Air Check provides a real-time tool used to test a wide range of on-air content, targeting your current or potential audience. Crowd Air Checks are an effective way to enhance current or potential audience experience and can be implemented both online and off. On top of this, our Crowd Air Checks are suitable for any format or language.
For more information about our services, contact us below!
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