A clear and focused strategy is the key to the success of any radio station – that’s why we offer a wide range of products, tailored to your specific needs. All are available through a dashboard-style interface which can be accessed via web browser on any device.
Strategic Surveys & Perceptual Studies
Strategic surveys (also know as non-music surveys or format finders) are market-based surveys designed to connect opportunities with the relevant brands and stations.
myradiotest constructs these surveys specifically for each client and market. We use a market representative sample in order to provide you with accurate listener tracking that reflects marketing listening and balanced strategic information.
We provide these surveys in various formats and languages, to any size of client.
Our strategic surveys can be linked to our expert team at BPR Consultancy for further analysis and to assist you in developing alternative or complementary formats to achieve success.
Music Map are custom-built surveys which focus predominantly on music interest and opportunity across the total market. Music Map gives users the ability to listen to a wide range of music choices, allowing you to optimise the appeal of each segment and understand the fit and compatibility in building composite music formats.
We use a market representative sample for our Music Maps, ensuring that we provide you with a balance perspective, and the widest range of opinion, not linked directly to a current format.
Multi-language support and format optimisation that utilises source data bridges the gap between difference music segments to create unique music formats.
Weekly Music Surveys
Our Weekly Music Surveys are a key too for tactical programming, and are designed to measure the life cycle of songs in the station’s format. Our weekly music surveys will keep your station up-to-date with the latest music trends, allowing detailed tracking of the song lifecycle, from unfamiliar, to peak, and finally decline.
Our Weekly Music Surveys allow up to forty songs and are conducted on a weekly or bi-weekly basis.
Part of our Weekly Music Surveys include screening participants to ensure that you’re getting an accurate representation of your station’s target audience – including age, gender, music interest and even station listening habits.
The results from our Weekly Music Surveys are available in a number of formats, from single week to full history, and can be imported into music scheduling software.
Our Weekly Music Surveys are available as branded or non-branded in a number of languages.
Catalogue Music Tests
Our Catalogue Music Test provides a complete review of your active music library, making it perfect for stations looking for a new format or a total catalogue refresh. These tests are capable of assessing 1000+ songs, structured in a way to reduce participant fatigue.
Over two or three sessions, a Catalogue Music Test can provide you with a review of your whole catalogue. Like many of our services, our Catalogue Music Tests are tailored to whatever suits your station best – right down to the option to use external or internally recruited sample panels. The results of our Catalogue Music Tests can be exported into most music scheduling software, making the process that much more efficient for you.
Link the results of your Catalogue Music Tests to our experts at BPR Consultancy in order to get the most out of your results.
Talent Check is a cost effective online research tool that can be used to graphically demonstrate the strengths and weaknesses of audio and video content. In the case of radio and television it can be used to test shows, individual presenters and programming elements such as contesting, news bulletins, features and benchmarks. Talent Check can also be used to test advertising campaigns, promos and commercials.
Respondents complete the survey online in their own time from the comfort and convenience of where they live or work.
One of the most powerful applications for the Talent Check is testing your talent or the talent of your competitors. You can also test talent and content that is still in the development stage. There is also the facility for the respondents to answer other questions as part of the survey. For example: rating the program and talent or asking image questions related to what you are testing (entertainment value, trust, believability etc).
Talent Check allows Program Directors and Consultants to sit with the talent and let them watch the reaction of listeners or viewers to their program in real time. Often, talent aren’t analytical enough to grasp the impact of research statistics alone. This graphic presentation of how their listeners or viewers are reacting to what they are doing clearly identifies the turn-ons and turn-offs from the perspective of real people in real time. Talent Check helps to remove the subjectivity of reviewing talent and replaces it with a shared objectivity.
Talent Check will uncover if the audience prefers one host over another, what topics spike interest, what topics turn people off, how they are engaging with a benchmark or contest, whether the hosts are talking too much, what happens to listener interest when the commercial break starts, what happens when they stop talking and the song starts.
With Talent Check you can test new show or benchmark concepts prior to broadcast. This reduces risk and enhances the likelihood of the new idea being successful. New ideas are very difficult to test using words or verbal descriptions. With Talent Check the user hears or sees exactly what you want to do and this provides a real reaction, not a theoretical prediction.
Talent Check is a powerful qualitative research tool that has been used by leading radio and television stations around the world to improve their content and further strengthen their brand.
The myradiotest Dashboard
For more information about our services, contact us below!