FLEXIBLE AND SCALABLE
Choose from pre-built generic platforms through to custom designed user interfaces, questionaires and domains. Myradiotest outputs seamlessly to BPR Xplorer (TM) for expansive re-analysis options.
MODULAR SOLUTIONS
myradiotest can test awide range of content including text, music, speech still images, television footage and video. Combine content elements for an engaging test experience.
SERVICE AND KNOW-HOW
from DIY to full service, turn key research solutions: Benefit from or global market experience and proven platform – no matter what size your station or network.
DEPTH AND EXTENSION
A sophisticated database structure provides the opportunity for long term trend analysis based on any question criteria or respondent profile.
SOCIAL MEDIA
Leverage fast growing social networks as research gateways for drawing samples and identifying target audiences.
MOBILE APPS
Go mobile creating engagement and fun for your listener while opening another channel of research opportunity with your target audience.
What We Do
Online AMT
Testing a large number of songs and offering many advantages over a traditional AMT, not least more reliable results.
Weekly Music Tests
Testing 30-40 songs per week, generally focusing on new material.
Strategic Tracking & Perceptual Studies
Reducing the interviewer costs and hassle of long form telephone interviews.
P1 Health Checks
Perfect for monitoring image and satisfaction development within the station core between full market strategic studies
Idea Validation
An excellent way of assessing the demand or potential acceptance of a new programming idea against P1’s.
Tactical Music Tests
Great for conducting music polls and creating countdowns.
Social Networking
MRT offers a Facebook application ideal for building research panels from the stations Facebook community.
Crowd Aircheck
Let your entire audience participate in an aircheck and let them have their say!