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The Beat
A short, personal email from me in Vienna about what’s actually moving in radio research — no fluff, one idea per issue.
Hi, I’m Martin. Every issue of The Beat is something I write myself — not a corporate newsletter, just one useful thing I’ve noticed in music research, positioning, or listener behaviour, explained in plain language.
No industry jargon, no filler. If it’s not worth five minutes of your time, I don’t send it.
— Martin, myradiotest
One topic, done properly
Each issue covers a single idea in depth, with a takeaway you can actually use.
Straight from Vienna
Written by me personally, not assembled by a marketing team.
A bit of fun, too
Look out for the “When Was That?” quiz in most issues.
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